Senior Manager, Regional Marketing

About This Role

This role involves owning patient acquisition and retention for assigned West Coast markets, partnering with regional and clinical leadership to execute marketing strategies, and driving growth through market-specific plans.

Responsibilities

• Own new patient acquisition, retention performance, and value-based care membership growth for assigned markets
• Monitor daily and weekly performance across clinics, including acquisition sources, retention rates, fill rates, and campaign results
• Develop market-specific growth plans in partnership with market presidents and practice managers
• Manage regional marketing budget with clear ROI accountability
• Serve as the primary marketing partner to market presidents, clinical leaders, and practice managers
• Present strategies, performance, and recommendations to senior leadership using data-backed insights
• Represent Marketing in regional leadership forums and cross-functional initiatives
• Build deep understanding of regional dynamics, including competition, demographics, payer mix, and clinic capacity
• Lead community partnerships, sponsorships, and local events that drive acquisition and retention
• Coordinate with centralized marketing on local SEO, paid media, social, and campaign execution
• Partner with Engagement and Retention leadership on local retention initiatives
• Track and report acquisition, retention, campaign performance, and event ROI
• Analyze attribution data and maintain a regional event and performance database

Requirements

• Bachelor’s degree in Marketing, Communications, or Business
• 5+ years of progressive marketing experience with demonstrated ownership of growth outcomes
• Experience partnering with senior executives and influencing without direct authority
• Strong understanding of acquisition and retention strategies across digital and community channels
• Exceptional analytical, communication, and project management skills

Qualifications

• Bachelor’s degree in Marketing, Communications, or Business required; MBA preferred
• 5+ years of progressive marketing experience with demonstrated ownership of growth outcomes

Nice to Have

• MBA
• Healthcare or regulated-industry experience with working knowledge of HIPAA

Skills

* Required skills