Senior Manager of Social Media
Posted 1 month ago Expired
This job has expired
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Upload Your ResumeAbout This Role
As Senior Manager of Social Media, you will be the primary owner of Jones Road Beauty's social media presence, actively strategizing, creating, and shaping the brand's presence across all social platforms. This hands-on role involves strategic content creation, aligning with brand voice, and optimizing engagement.
Responsibilities
- Manage and execute social media content strategy and calendar, ensuring consistent brand voice and strategic alignment
- Lead day-to-day activities to maintain all social network accounts and communications (IG, TikTok, Facebook)
- Create engaging content personally, including appearing on camera and serving as a key brand voice
- Develop platform-specific strategies tailored to each channel's unique formats and audiences
- Collaborate with creators to build authentic partnerships and expand reach
- Partner cross-functionally with Creative, Brand, Creative Strategy, and Influencer teams
- Track and analyze social performance metrics to continuously optimize engagement, reach, and overall social presence
- Manage community manager and ensure consistent voice across social channels
- Stay plugged into emerging social trends and adapt strategy quickly
Requirements
- 5-7 years of social media experience with a focus on DTC, beauty, or CPG
- Proven content creation skills across social channels with a portfolio demonstrating platform-specific expertise
- Creative strategy experience with the ability to translate brand vision into compelling social content
- Deep understanding of how content differs between formats and platforms, with particular strength in short form video creative
- Experience working with creators and genuine obsession with the creator landscape
- Comfort and enthusiasm for being on camera as a brand creator
- Strong collaboration skills and experience partnering with cross-functional teams
- Equal parts strategic thinker and hands-on executor
Qualifications
- 5-7 years of social media experience
Skills
* Required skills
About Jones Road Beauty
Jones Road Beauty was founded by makeup artist Bobbi Brown, focusing on creating better, clean, strategic, high-grade beauty formulations that work on every skin type and tone.