Senior Growth Marketing Manager

About This Role

As a Senior Growth Marketing Manager, you will lead pipeline generation and demand generation strategy in the US market. This role involves end-to-end ownership of marketing execution with a direct accountability for measurable pipeline and revenue impact for a fast-growing fintech startup in the hospitality sector.

Responsibilities

• Own US pipeline generation and be directly accountable for measurable impact on leads, qualified opportunities and revenue
• Partner closely with Sales and leadership to align on ICPs, campaign priorities and attribution
• Establish metrics, reporting, and processes to support scalable US marketing efforts
• Define growth targets and ensure marketing programs are tied to clear commercial objectives and ROI
• Define and execute the US field marketing strategy to drive qualified pipeline
• Own the end-to-end strategy and execution of national and regional events, industry conferences, trade shows, and local activations
• Support experimentation and optimization across acquisition channels, including paid media, SEO, partnerships, and referrals
• Develop repeatable playbooks for demand generation channels
• Design, launch, and scale ambassador and community programs in key US cities
• Strengthen brand awareness and credibility in the US market

Requirements

• 5-8 years of experience in an hospitality/food tech/food ecosystem brand
• Strong understanding of growth marketing metrics and data analytics
• Experience in fast-growing business, with constant adaptation to change
• Ability to sensibilize colleagues on the importance of work
• Autonomous, organized, and strong self-drive
• Salesy and team player

Qualifications

• 5-8 years of experience in hospitality, food tech, or food ecosystem brand marketing

Nice to Have

• Experience working in restaurants
• Experience in PR

Benefits