Senior Email Experience Specialist

About This Role

The Senior Email Experience Specialist develops, troubleshoots, and performs QA for email campaigns, focusing on hand-coding HTML, CSS, and AMPscript or Profile Query Language for dynamic content. This role supports the transition from Salesforce Marketing Cloud to Adobe Journey Optimizer, ensuring technical compliance and optimal performance across various email types.

Responsibilities

• Build email campaigns using Salesforce Marketing Cloud (SFMC) and Adobe Journey Optimizer (AJO), focusing on hand-coding HTML, CSS, and AMPscript or PQL for dynamic content.
• Turn design mockups into fully functional email campaigns, adhering to brand standards and email best practices.
• Build and maintain email templates in Salesforce Marketing Cloud with an eye on the upcoming transition to Adobe Journey Optimizer.
• Perform thorough QA testing on email templates and campaigns, ensuring proper rendering and functionality across different devices and email clients.
• Identify and resolve technical issues quickly, whether they relate to coding, deliverability, or functionality.
• Collaborate with Interaction Designers, Verbal, Designers, Project Managers, Marketing Partners, IT, Compliance, and Campaign Execution teams.
• Manage multiple projects efficiently, ensuring timely delivery and quality execution.
• Ensure the email design system remains consistent yet flexible for different campaigns and audiences.
• Maintain and update email templates and assets in a scalable way, allowing for easy customization by other teams.
• Understand and manage project requests from various departments and quickly pivot between different email types and campaign needs.

Requirements

• 5+ years of senior-level experience in email development and campaign execution using Salesforce Marketing Cloud (SFMC) or Adobe Journey Optimizer (AJO).
• Proficiency in hand-coding HTML, CSS, and AMPscript (Salesforce) or Profile Query Language (PQL) (Adobe).
• Familiarity with email testing tools such as Litmus, Validity, or Email on Acid.
• Strong background in QA and troubleshooting email rendering issues.
• Expertise in email best practices related to deliverability, rendering, compliance, and performance optimization.
• Experience with email compliance (e.g., CAN-SPAM).

Qualifications

• 5+ years of senior-level experience in email development and campaign execution using Salesforce Marketing Cloud (SFMC) or Adobe Journey Optimizer (AJO).

Skills

* Required skills

Certifications