Senior Editor, Marketing

About This Role

This role involves leading the editorial process for marketing campaigns, ensuring all materials meet high standards of quality, clarity, consistency, and compliance. The Senior Editor will exercise editorial autonomy to strategically execute editorial tasks across various marketing initiatives, making a positive impact on Kaplan's educational experience.

Responsibilities

• Lead the editorial process independently for marketing campaigns, including higher education programs, professional and test prep offerings, and partner communications
• Evaluate copy to determine rewrite or significant edit needs for message clarity, legal defensibility, or brand voice alignment
• Exercise editorial judgment to identify potential legal or compliance risks and escalate for review when necessary
• Review content for legal, compliance, and accreditation issues, coordinating with relevant teams for resolution
• Draft promotional disclaimers and terms and conditions, liaising with legal and compliance to streamline approvals
• Attend campaign kickoff meetings and guide editorial strategy from inception to launch, considering marketing goals and regulatory requirements
• Copyedit and proofread a wide range of collateral, including campaign assets and student-facing communications
• Actively drive and participate in legal and editorial team meetings, providing a point of view
• Review SEM, display, and paid social ads, editing with industry best practices in mind (e.g., character limits)
• Review and evaluate new marketing claims to strengthen brand identity in marketing materials

Requirements

• Bachelor's degree or equivalent with a focus in English, journalism, communication
• 3+ years working as an editor in a marketing, communication, or publishing environment
• Strong editing skills, editorial judgment, and decision-making (clarity, tone, compliance, alignment with brand voice)
• Ability to work independently with minimal supervision
• Strong understanding of editorial style guides (e.g. CMoS, AP, or similar)
• Leadership in editorial strategy across multiple formats (digital, print, social, web, collateral)
• Strong collaboration skills with cross-functional teams (writers, designers, product owners, legal, agencies)
• Process streamlining and workflow management
• Strong attention to detail and accuracy
• Clear written and verbal communication skills

Qualifications

• Bachelor's degree or equivalent with a focus in English, journalism, communication
• 3+ years working as an editor in a marketing, communication, or publishing environment

Nice to Have

• Experience with digital marketing platforms (SEM, display, paid social ad platforms)
• Experience with content management systems (CMS) for web and landing pages
• Familiarity with project management and workflow tools
• Familiarity with higher education and accreditation requirements

Benefits