Senior Coordinator, Paid Media

About This Role

The Senior Coordinator, Paid Media will manage tactical activation tasks across digital marketing platforms, focusing on affiliate marketing and search. This role involves client communication, data analysis, and collaborating with peers to drive successful outcomes for retail, CPG, and beauty clients.

Responsibilities

• Independently manage tactical activation tasks across all digital marketing platforms with a focus on affiliate marketing & search.
• Develop a deep understanding of each client's business and provide weekly reporting with a focus on actionable insights.
• Manage ad delivery and implement optimizations fluidly across channels to meet client goals.
• Lead specific external day to day communications and develop relationships with select clients and vendors.
• Analyze data from various sources to ensure client goals are being met or identify opportunities to improve.
• Collaborate with peers to manage responsibilities and set clear expectations for optimal team efficiency.
• Become a digital marketing knowledge resource by staying current on industry changes and emerging technology innovations.

Requirements

• 1-2 years experience in managing paid media
• Experience with performance media principles (ROAS / CPA, lead generation, subscription programs)
• Strong grasp of digital marketing fundamentals & web analytics platforms
• Strong verbal and written communication skills
• Proficiency in Microsoft Excel & PowerPoint
• Excellent team player with strong collaboration skills
• Strong project management skills
• Strong analytics skills

Qualifications

• Bachelor's Degree preferred.
• 1-2 year's experience in managing paid media in one or more digital channels – programmatic, search (organic and paid), social, display, and video.

Nice to Have

• Previous client management experience

Skills

* Required skills

Benefits

Certifications