Senior Associate, Social & Influencer Strategy

About This Role

This is an entry-level role for a Senior Associate, Social & Influencer Strategy, focusing on digital marketing, influencer targeting, campaign management, and reporting for recognized brands. The role supports industry experts and contributes creative ideas to campaigns while developing core skills in digital marketing.

Responsibilities

• Assist with setting up and optimizing social media advertising campaigns, including A/B message testing, audience segmentation, and compiling basic metrics reports
• Help gather and organize data for client reports, learning to interpret platform analytics and Google Analytics/GA4
• Monitor social channels daily and support community management activities for a variety of clients
• Participate in internal and client meetings to learn about strategy, creative ideas, and campaign activation
• Support influencer marketing initiatives by assisting with research, list building, drafting pitches, outreach, coordinating contracts, and reviewing content
• Develop a working knowledge of social platform features, such as character limits, ad specifications, whitelisting, and ad objectives
• Assist in conducting basic competitive and category research as directed by senior team members
• Stay informed on current trends and updates in digital marketing and social media channels, and share relevant findings with the team

Requirements

• 1+ years of digital marketing or advertising experience
• Hands-on involvement in influencer campaigns
• Experience in Meta Business Manager and Ads Manager
• Proficient in Microsoft Office Suite (PowerPoint, Word, Excel, Outlook)

Qualifications

• Bachelor’s degree in marketing, communications, media studies, advertising or other related field is preferred
• 1+ years of digital marketing or advertising, with hands-on involvement in influencer campaigns necessary (internships, projects, or similar practical experience)

Nice to Have

• Healthcare experience
• Exposure to LinkedIn, YouTube, Snapchat, Pinterest, TikTok, or X ads managers
• Experience with digital tools like Tagger (or similar influencer platforms)

Skills

* Required skills

Benefits