Senior Analyst or Manager, Retail Media Performance

About This Role

This role involves owning weekly, monthly, and quarterly digital media performance reporting and ad-hoc analysis for the eCommerce business within the Pet Segment. The position combines hands-on campaign expertise with analytics and decision support to guide retail media investments.

Responsibilities

• Build and maintain standardized reporting on spend, ACOS, ROAS, TACOS, impressions, clicks, CPC, share of voice, and new-to-brand metrics.
• Execute and deliver weekly/monthly/quarterly scorecards to business units and leadership.
• Recommend budgets, keyword optimizations, and targeting strategies to business unit retail media leads.
• Identify negative keywords, new-to-brand opportunities, and high-ROI placements.
• Partner with Finance to connect retail media spend to revenue, margin, and P&L.
• Collaborate with digital shelf teams to link media insights to PDP performance and conversion.
• Develop and document playbooks for campaign setup, reporting cadence, and optimization levers.
• Support business unit retail media leads with training and ad-hoc analytics.
• Manage day-to-day coordination of PacVue and retailer media relationships.

Requirements

• Strong analytical and problem-solving skills
• Excellent verbal and written communications skills
• Extensive prior experience with Meta Advertising Platform, Amazon Advertising and Amazon Marketing Cloud, Walmart Connect, and other digital marketing/media
• Proven ability in working cross-functionally to achieve results
• Strong communication skills with ability to influence decision makers and indirect reports
• Ability to work independently with some direction
• Superior organizational skills
• Professional demeanor and integrity; works extremely well in teams
• Strong working knowledge of the Microsoft Office suite; expert-level Excel skills
• Bachelor’s degree in business or related field
• 3+ years of relevant eCommerce/Digital Advertising Experience

Qualifications

• Bachelor’s degree in business or related field
• 3+ years of relevant eCommerce/Digital Advertising Experience, 5+ years in CPG/FMCG/consumer durables/Retail preferred

Nice to Have

• 5+ years of experience working in a consumer-packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail

Skills

* Required skills

Benefits