Search Engine Optimization Specialist

About This Role

This SEO Expert role focuses on maximizing search engine rankings and organic traffic for B&H Photo Video's product and landing pages by developing and implementing effective search strategies.

Responsibilities

• Develop a viable and robust SEO strategy based on best practices and data analytics
• Conduct regular Technical and On-Page SEO audits to identify improvement opportunities
• Monitor and set up maintenance/alert systems for crawlability, site structure, speed, XML Sitemaps, canonical tags, meta data, and redirects
• Prioritize projects, initiatives, and areas of focus based on data analysis
• Conduct keyword research for individual projects
• Track and provide regular status reports on ranking positions
• Request appropriate content and/or refresh existing content to support search engine ranking needs
• Request additions and/or modifications to existing category and/or landing pages
• Develop and implement link building and interlinking strategies
• Coordinate with other departments (Social, Buying, Categorization, IS, OLM, etc.) to support SEO related initiatives
• Provide guidance on website projects/initiatives to ensure compliance with SEO strategy and best practices

Requirements

• Strong analytic skills, high attention to detail and accuracy
• Ability to prioritize, multi-task and work with multiple teams on a variety of projects
• Ability to effectively interact with all levels of end users and technical resources
• Strong project management and communication skills
• Energetic and self-motivated

Qualifications

• Proven SEO experience

Nice to Have

• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM

Skills

* Required skills