Sales Specialist

About This Role

This Sales Specialist role is responsible for driving occupancy and census growth in Independent Living lifestyle communities for Provincial Senior Living. The specialist provides hands-on sales support during Director of Sales vacancies or performance recovery periods.

Responsibilities

• Drive occupancy and census growth through direct, on-site sales execution
• Support communities during Director of Sales vacancies or performance recovery periods
• Convert inquiries into appointments and conduct high-quality tours with prospects and families
• Manage and maintain CRM accuracy, including lead follow-up, reporting, and data hygiene
• Analyze key sales reports and trends to inform strategy and improve conversion
• Communicate clearly with Executive Directors, Business Office Managers, and regional leaders on deposits, pricing, and move-in readiness
• Coordinate move-in processes across departments to ensure a seamless resident experience
• Participate in daily stand-ups and provide regular sales activity updates and forecasts
• Conduct outreach through tours, luncheons, home visits, hospital visits, and community events
• Maintain accurate room availability and unit readiness documentation
• Assess local competitors and incorporate market insights into value-based selling strategies
• Uphold confidentiality, professionalism, and a strong first impression at every community

Requirements

• 3+ years of experience in senior living sales or multi-community/regional sales roles
• Proven success driving occupancy, managing a full sales cycle, and meeting move-in goals
• Strong CRM proficiency and comfort with sales metrics and reporting
• Ability to travel to multiple communities as assigned

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field (preferred)
• 3+ years of experience in senior living sales or multi-community/regional sales roles

Nice to Have

• Bachelor’s degree in Business, Marketing, Communications, or related field
• Experience in Independent Living

Skills

* Required skills

Benefits