Sales Enablement & Revenue Marketing Specialist

About This Role

This role is responsible for driving top-of-funnel momentum for the DRUM UPSKILL program by building awareness, generating interest, and delivering qualified leads to the sales team. The specialist will bridge marketing and sales to ensure campaigns resonate with target organizations and facilitate client engagement.

Responsibilities

• Build and manage targeted prospect lists based on industry, company size, and buyer persona (IT and Engineering Director, VP, or C-Suite decision makers).
• Plan, execute, and optimize outbound campaigns in HubSpot to generate interest in DRUM UPSKILL programs.
• Track engagement metrics (opens, clicks, replies) to identify warm leads and route them to the sales team.
• Research target accounts and create account intelligence briefs to inform personalized outreach.
• Develop and maintain email templates, one-pagers, and decks tailored to key personas and industries.
• Create visually compelling collateral using Canva, including case studies, client success stories, and promotional visuals.
• Package insights, campaign results, and client stories to improve sales outreach and engagement.
• Optimize HubSpot workflows, sequences, and automation for lead nurturing and campaign execution.
• Maintain CRM data cleanliness and segmentation to improve targeting and analytics.
• Set up alerts and triggers so engaged accounts are routed efficiently to appropriate sales reps.
• Share insights from campaigns, lead quality, and prospect engagement with marketing and sales teams.
• Ensure alignment between campaigns, marketing initiatives, and DRUM UPSKILL sales motions.

Requirements

• Experience using HubSpot CRM and outbound campaign tools
• Proficiency with Canva or similar tools for creating marketing and sales content
• Strong copywriting skills for email, collateral, and campaigns
• Data-driven mindset – able to analyze engagement metrics and optimize campaigns
• Familiarity with LinkedIn, ZoomInfo, or other lead intelligence platforms

Qualifications

• Background in marketing, marketing operations, sales enablement, or related roles.

Skills

* Required skills