SaaS Digital Marketing Manager

About This Role

Lead digital marketing efforts for AvaHR, a software company helping small businesses attract and hire employees. This role involves managing various digital marketing channels, focusing on lead generation and sales pipeline growth.

Responsibilities

• Build and manage leads and sales pipeline
• Create sales and marketing collateral
• Conduct speaking and Podcast outreach
• Lead the company's digital presence, including SEO, PPC, or social media campaigns
• Self educate on new SEO and inbound marketing trends
• Report on marketing activities and inbound results
• Build and manage email automation communication
• Proficiently write both technical and conversational content
• Manage business accounts on social media
• Manage a blog

Requirements

• 4-6+ years B2B SaaS/Technology-based marketing experience
• Strong understanding of technology marketing
• Solid understanding of modern (digital) marketing techniques
• Acquisition and lead generation experience
• Experience within a fast-changing, start-up or similar environment
• Proficient in writing both technical and conversational content
• Understanding of Google Analytics
• Managing business accounts on social media
• Experience in managing a blog
• Understanding of Adobe Photoshop, Illustrator

Qualifications

• 4-6+ years B2B SaaS/Technology-based marketing experience

Nice to Have

• Design experience
• Marketing automation software experience
• Customer service training

Skills

* Required skills