Regional Marketing Manager, Immunology/Gastroenterology

About This Role

This Regional Marketing Manager role will be a field-based position responsible for developing and optimizing national and regional marketing initiatives for immunology within a specific geography. The role focuses on collaborating with cross-functional teams and engaging with external experts to drive marketing strategy and execution.

Responsibilities

• Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion
• Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming
• Continually apply knowledge and evaluate the effectiveness of key marketing tactics, making strategic recommendations to leadership on opportunities for brand optimization
• Provide in-depth insights based on the brand's key business questions to input on marketing strategy, resource optimization and tactic development that drives brand performance
• Lead partnerships with field leadership in assigned geography to optimize pull-through of marketing strategies
• Understand a geographical area's market drivers, competitive landscape, provider dynamics and competitive intelligence across the assigned geography
• Coordinate the direction and deliverables of multiple external vendors and internal departments
• Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography
• Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagement
• Demonstrate in-depth understanding of external and internal drivers across multiple external stakeholder groups and appropriately connect AbbVie's Integrated Brand Teams on opportunities for collaboration

Requirements

• Bachelors Degree
• Previous experience in sales, sales management, or marketing
• Mastery of verbal and non-verbal communication and presentation skills, live and virtual
• Experience working in a collaborative working environment with integrated, cross-functional teams
• Ability to navigate a field and headquarter based matrix organization
• Ability to work in a fast-paced environment
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products
• Ability to pass a pre-employment drug screening test and meet safe driving requirements

Qualifications

• Bachelors Degree
• At least 2 years of experience in Immunology (preferred), previous experience in sales, sales management, or marketing.

Nice to Have

• At least 2 years of experience in Immunology
• Previous Gastroenterology experience

Benefits