Product Marketing Director

About This Role

The Product Marketing Director will shape the go-to-market strategy for enterprise software within complex technical domains. This role serves as a critical bridge between product, engineering, and sales teams, translating complex technology into clear messaging and differentiated positioning to drive market differentiation for Tealium's data products.

Responsibilities

• Develop compelling product positioning, messaging, and value propositions for Tealium’s data products, tailored for technical and business audiences.
• Execute go-to-market (GTM) plans for product launches and major feature updates, collaborating cross-functionally.
• Translate complex technical capabilities into clear, value-driven narratives, including use cases, customer benefits, and competitive advantages.
• Collaborate with subject matter experts to create technical enablement assets like architecture diagrams, code samples, and integration briefs.
• Support sales and field teams with customer-facing materials including pitch decks, battlecards, and demo scripts.
• Represent product marketing in customer conversations, technical webinars, and industry events.
• Analyze market trends, customer needs, and competitive positioning to inform strategy and refine messaging.
• Partner with demand generation and content teams to ensure messaging consistency across campaigns and channels.

Requirements

• 5+ years in product marketing or technical marketing.
• Deep familiarity with Customer Data Platforms (CDPs), tag management, data integration, data clouds, or related technologies.
• Strong technical acumen with prior experience in or close collaboration with software development, engineering, or data-focused roles.
• Exceptional written and verbal communication skills, with a demonstrated ability to craft high-impact content.
• Solid understanding of data platforms, APIs, cloud infrastructure, and real-time data flows; ability to build and explain architectural diagrams and technical workflows.

Qualifications

• 5+ years in product marketing or technical marketing.

Nice to Have

• Experience with Tealium or direct competitors' platforms.
• Familiarity with tools like Salesforce, Marketo, or other marketing automation and CRM platforms.

Skills

* Required skills

Benefits