Product Marketing Director
RemotePosted 3 months ago Expired
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Upload Your ResumeAbout This Role
The Product Marketing Director will shape the go-to-market strategy for enterprise software within complex technical domains. This role serves as a critical bridge between product, engineering, and sales teams, translating complex technology into clear messaging and differentiated positioning to drive market differentiation for Tealium's data products.
Responsibilities
- Develop compelling product positioning, messaging, and value propositions for Tealium’s data products, tailored for technical and business audiences.
- Execute go-to-market (GTM) plans for product launches and major feature updates, collaborating cross-functionally.
- Translate complex technical capabilities into clear, value-driven narratives, including use cases, customer benefits, and competitive advantages.
- Collaborate with subject matter experts to create technical enablement assets like architecture diagrams, code samples, and integration briefs.
- Support sales and field teams with customer-facing materials including pitch decks, battlecards, and demo scripts.
- Represent product marketing in customer conversations, technical webinars, and industry events.
- Analyze market trends, customer needs, and competitive positioning to inform strategy and refine messaging.
- Partner with demand generation and content teams to ensure messaging consistency across campaigns and channels.
Requirements
- 5+ years in product marketing or technical marketing.
- Deep familiarity with Customer Data Platforms (CDPs), tag management, data integration, data clouds, or related technologies.
- Strong technical acumen with prior experience in or close collaboration with software development, engineering, or data-focused roles.
- Exceptional written and verbal communication skills, with a demonstrated ability to craft high-impact content.
- Solid understanding of data platforms, APIs, cloud infrastructure, and real-time data flows; ability to build and explain architectural diagrams and technical workflows.
Qualifications
- 5+ years in product marketing or technical marketing.
Nice to Have
- Experience with Tealium or direct competitors' platforms.
- Familiarity with tools like Salesforce, Marketo, or other marketing automation and CRM platforms.
Skills
* Required skills
Benefits
About Tealium
Tealium is the trusted leader in real-time Customer Data Platforms (CDP), helping organizations unify their customer data to deliver more personalized, privacy-conscious experiences. They empower customers to accelerate AI and machine learning adoption for smarter personalization and predictive insi...