Principal BFSI Product Marketing Manager

About This Role

This role will define and execute product marketing strategies for Citrix's financial services offerings. The Principal Product Marketing Manager will craft compelling value propositions, create executive-level messaging, and drive programs that address the unique challenges of financial services customers.

Responsibilities

• Craft compelling business decision maker value propositions and messaging to show how Citrix supports financial services business initiatives
• Translate product capabilities to business outcomes for financial services customers
• Anticipate and lead the content needs of sales with executive level messaging, proof points, objection handling, and other relevant collateral
• Initiate and drive the inception and strategy of inbound and outbound programs to create awareness and clarity with financial services executives
• Ensure cross-functional alignment of platform level programs and initiatives across senior product management, sales, and marketing teams
• Support the financial services strategy on executive events, roundtables, or webinars
• Define success metrics for platform awareness, adoption, and engagement and use analytics to refine campaigns and programs

Requirements

• 12+ years of experience in product marketing, solution marketing, or industry solution marketing roles
• 7+ years of direct financial services experience, either with financial services organizations or with technology vendors supporting the financial services vertical
• Ability to work autonomously across multiple projects
• Excellent written and verbal communication skills with the ability to create clear, concise, and engaging content
• Exceptional cross-functional collaboration skills across disciplines
• Solid understanding of marketing principles and best practices
• Demonstrated experience in developing impactful marketing strategies and programs
• Experience preparing for and presenting to executive level audiences
• Solid business rigor skills of program development, management, analysis and reporting
• Solid knowledge of key business drivers and the process for technology decision making

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field
• 12+ years of experience in product marketing, solution marketing, or industry solution marketing roles, with 7+ years of direct financial services experience.

Nice to Have

• MBA
• Familiarity with software product development processes
• Experience in virtual desktop and virtual application infrastructure or security solutions
• A passion for technology and understanding of the enterprise software landscape
• Familiarity with marketing automation platforms (e.g., Eloqua) and CRM systems (e.g., Oracle)

Skills

* Required skills

Benefits