Physician Liaison

About This Role

Establish and maintain relationships with physicians and strategic partners to increase referrals and improve community outreach for Genesis Cancer and Blood Institute. Adapt marketing plans, assist new physicians with practice building, and manage local marketing and community outreach efforts.

Responsibilities

• Establish and maintain relationships with physicians and key strategic partners in the market, visiting offices and hospitals regularly to increase referrals.
• Improve community outreach by partnering with local organizations, community, and hospital liaisons.
• Plan, schedule, and attend dinners, meetings, and other educational programs for Company physicians to meet the public and referral physicians.
• Adapt marketing plan to changes within the region, including new physicians, insurance changes, and new service offerings.
• Develop and implement regional based collateral and marketing materials in conjunction with the Marketing Department.
• Provide territory analysis to referral base management leadership, regional directors, senior vice president of operations, and AON practice physicians.
• Assist new physicians in practice building by introducing them to key referrers and the local community.
• Evaluate, coordinate, and attend all events where practice physicians are presenting and/or moderating.
• Research and coordinate local sponsorship opportunities and present them to Company physicians.
• Evaluate and oversee local marketing, including budgeting, advertising placement, and sponsorship campaigns.
• Represent the Company and manage all community outreach in the territory, including local and national non-profits.
• Prepare presentations using marketing resource materials such as brochures, data, and reports.
• Develop and maintain accurate, current database(s) of industry contacts in CRM.
• Utilize data analysis tools to strategically identify competitive information, new call targets, and territory routing/planning.
• Forecast on anticipated market trends and submit timely reports to referral base management leadership.

Requirements

• 4+ years’ experience in oncology industry and/or medical outside sales
• Deep understanding of physician practice operations
• CRM experience
• Experience working across multiple geographies in a virtual working environment
• Proven ability to build and execute integrated business development plans across a geographic market
• Outstanding communication skills, able to influence and relate to diverse stakeholders
• Ability to be flexible and adaptable in a fast-paced environment
• Strong Microsoft Office skills: PowerPoint, Word, Excel
• Strong customer service, responsive, attention to detail and time-management skills
• Critical thinking and problem-solving skills
• Interpersonal effectiveness, emotional intelligence, diplomacy
• Good command of the English language
• Strong customer focus and organizational awareness
• Self-motivated and able to work independently with limited supervision

Qualifications

• Bachelor’s degree (or equivalent experience) in Business, Marketing, Management, Healthcare, or related discipline is preferred.
• 4+ years' experience in oncology industry and/or medical outside sales.

Skills

* Required skills