PhD Strategist

About This Role

This role involves creating data-driven digital marketing strategies for life science companies, focusing on generating leads and conversions. The position combines scientific background with digital marketing expertise, specifically in SEO, UX, content strategy, and PPC management.

Responsibilities

• Conduct thorough keyword research and formulate effective SEO strategies
• Perform user experience (UX) audits and provide actionable optimization recommendations
• Develop targeted scientific content strategies tailored to digital audiences
• Conduct comprehensive competitor analysis to inform marketing tactics
• Undertake customer research and create detailed personas
• Manage client accounts by conducting monthly meetings to review campaign performance and address client inquiries
• Upload, optimize, and manage campaigns across various platforms, including Google Ads and LinkedIn Ads
• Collaborate with the design team to develop effective Display Ads
• Build and manage advertising campaigns on LinkedIn and Twitter
• Prepare engaging client presentation decks to showcase campaign performance and recommendations

Requirements

• Scientific background with a PhD in a life science field (Biology, Biochemistry, Genetics, Cellular Biology, Neuroscience, Microbiology, or Immunology)
• Excellent written communication skills
• Strong account management abilities, with experience working in the life science sector
• Super organized, dependable, and able to manage multiple projects simultaneously
• Open to feedback and implementing improvements
• Commitment to meeting deadlines
• Fluency in English

Qualifications

• PhD in a life science field (Biology, Biochemistry, Genetics, Cellular Biology, Neuroscience, Microbiology, or Immunology)

Nice to Have

• Curiosity and eagerness to expand knowledge in digital marketing

Skills

* Required skills