Personal Brand Lead

About This Role

Develop and execute a comprehensive personal brand strategy for Humanoid's founder, managing media relations, content creation, and public appearances to enhance their public image and reputation in the AI and robotics sectors.

Responsibilities

• Develop and execute a comprehensive personal brand strategy for the founder
• Build and maintain strong relationships with media, journalists, and influencers
• Secure interviews, features, and bylined articles in relevant media outlets
• Oversee creation of content such as articles, social media posts, speeches, and thought leadership materials
• Identify and arrange speaking opportunities at conferences, forums, and industry events
• Prepare the founder for public appearances and media interactions
• Monitor and manage the founder’s public image and reputation
• Lead social media strategy and ensure consistent, authentic messaging across platforms
• Track performance metrics and adjust brand development strategies based on insights

Requirements

• More than 5 years of relevant experience in managing the personal brand of a high-net-worth individual and/or public figure (e.g., personal brand manager, celebrity producer, agent, press officer, PR lead, or similar)
• Extensive network of Tier-1 and Tier-2 media contacts, event organizers, and bloggers across the tech, AI, and robotics sectors in the USA, UK, and Europe
• Experience working with companies in the robotics, hardware, or software industries
• Excellent interpersonal skills

Qualifications

• More than 5 years of relevant experience in managing the personal brand of a high-net-worth individual and/or public figure.

Nice to Have

• Investor connections across the tech, AI, and robotics sectors

Skills

* Required skills

Benefits