Performance Marketing Senior Analyst

About This Role

Manage and optimize digital marketing campaigns across Google Display Network, YouTube, and various DSPs to generate high-quality insurance leads. Analyze performance data and implement creative strategies to drive conversions while ensuring compliance with industry regulations.

Responsibilities

• Launch, manage, and scale YouTube video, Display & Search campaigns (GDN, DV360, other DSPs) with a focus on lead generation KPIs (CPL, RPC, CPA, ROI)
• Build and manage audience targeting (demographics, custom intent, retargeting, lookalikes)
• Partner with design/creative teams to develop ad creatives, video storyboards, thumbnails, and CTAs optimized for click-through and conversion
• Set up tracking links, pixels, and postbacks to ensure proper attribution across click and call funnels
• Monitor campaigns daily and optimize for click quality, conversion rates, and profitability
• Adjust budgets, bids, placements, and targeting strategies based on partner feedback and performance data
• Test multiple ad angles (headline, imagery, hooks) and run multivariate creative tests
• Deliver weekly performance reporting with insights, wins, and recommendations
• Ensure ads, landing pages, and funnels meet carrier, CMS, and platform compliance standards
• Work with internal compliance/legal teams to get approvals on creatives before launch
• Scale spend profitably while balancing margin targets vs. volume goals
• Explore new publishers, ad formats, and placements
• Build repeatable playbooks for lead generation
• Stay current on Google Ads policies, insurance category restrictions, and competitor strategies

Requirements

• 3-5 years of hands-on experience running Display/Video/Search campaigns
• Direct experience in insurance, Medicare, healthcare, or other regulated verticals
• Deep knowledge of Google Ads, DV360, tracking/postback systems
• Proven ability to manage CPL, CPA, and ROI targets while scaling volume
• Advanced proficiency in Google Analytics, Excel/Sheets, Looker Studio (or similar BI tools)
• Strong understanding of creative testing frameworks (hooks, CTAs, thumbnails, landing page variants)
• Deep understanding of A/B test setup, execution, troubleshooting, and results interpretation
• Comfortable working in fast-paced, compliance-driven environments

Qualifications

• 3-5 years of hands-on experience running Display/Video/Search campaigns with significant budgets ($250k+/mo preferred)

Skills

* Required skills

Benefits