Performance Marketing Director

About This Role

This role is a strategic, data-driven leader responsible for designing and executing a full-funnel digital acquisition and conversion strategy that drives new client growth in the financial services sector. The Director will oversee all paid digital channels and optimize the digital funnel to improve account-opening completion rates and overall conversion performance. The role involves leveraging expertise in digital advertising, analytics, customer behavior, and experimentation to architect high-impact marketing programs.

Responsibilities

• Develop and lead full-funnel digital acquisition strategies to drive new client growth while meeting cost-of-acquisition and ROI targets
• Own onsite conversion optimization, including funnel analysis, landing page performance, and experimentation to improve completion rates and reduce abandonment across channels
• Build and deliver strategic presentations and performance narratives for executive audiences, translating complex data into clear insights, actionable recommendations, and roadmaps
• Collaborate cross-functionally with Web, Product, Analytics, Finance, Brand, and Compliance teams to ensure cohesive customer experiences, aligned messaging, and compliant execution
• Manage a high-performing acquisition team and agency partners, ensuring efficient resource allocation and continuous campaign optimization informed by data, competitive insights, and market trends
• Define KPIs and measurement frameworks for acquisition and conversion performance; monitor dashboards, diagnose channel and funnel performance, and implement ongoing improvements
• Oversee complex, multi-channel marketing budgets, ensuring spend remains within plan while reallocating investments based on performance, forecasts, and business priorities

Requirements

• 5+ years of experience in digital or performance marketing
• Strong analytical skills with proficiency in marketing analytics
• Ability to translate complex data into strategic insights and actionable recommendations

Qualifications

• University Degree Preferred
• 5+ years of experience in digital or performance marketing

Nice to Have

• 7+ years of progressive experience in performance marketing leadership roles within banking, financial services, or fintech
• Demonstrated success owning multi-million-dollar marketing budgets, optimizing spend across channels, and forecasting performance to meet acquisition and ROI targets
• Experience leading cross-functional initiatives, including building executive-level performance readouts and strategic narratives

Benefits