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Upload Your ResumeAbout This Role
This role is for a freelance Paid Social Specialist focused on executing paid social campaigns across TikTok and Meta for a hair product brand. You will be responsible for posting, testing, monitoring, and distributing founder and creator content to drive performance.
Responsibilities
- Upload and test founder and creator content on TikTok
- Set up and manage Spark Ads
- Monitor daily performance and flag winning content
- Identify TikTok posts that perform well organically
- Re-edit winning TikTok content for Meta placements (pacing, captions, hooks, framing)
- Launch and distribute winning founder and creator ads on Meta
- Keep creative, ads, and performance notes organized
- Share simple weekly performance updates
- Manage ad spend budgets efficiently to maximize performance and minimize wasted spend
Requirements
- Personally launched ads on TikTok and Meta
- Set up Spark Ads
- Comfortable editing short form video (CapCut, Premiere, Final Cut, etc.)
- Worked with UGC or creator driven brands
Skills
TikTok
*
Meta
*
CapCut
*
Premiere
*
Final Cut
*
* Required skills