Paid Search Specialist

About This Role

Manage the setup, maintenance, and monitoring of digital performance media campaigns, with a focus on paid search and eCommerce, to achieve client goals and contribute to the growth of Bloom Ads.

Responsibilities

• Develop and manage accounts and campaigns for Paid Search initiatives
• Oversee all cross-brand campaigns, coordinating planning, activation, and reporting
• Support Account teams through client and team collaboration
• Communicate professionally with clients, vendors, and agency partners
• Understand client goals and maximize success through tactical strategies and technologies
• Create and deliver effective media plan details for integrated paid search and advertising campaigns
• Develop, optimize, and maintain paid search campaigns, coordinating assets and managing budgets
• Brainstorm and research targeting and copy ideas for specific campaigns, including new betas
• Develop, execute, and test across campaign variables to create client-specific insights
• Analyze and report data on daily, weekly, bi-weekly, monthly, and ad-hoc basis

Requirements

• 3+ years of marketing experience
• 3+ years of SEM experience
• Strong working understanding of the digital advertising industry and platforms
• Demonstrable experience working on enterprise level media accounts with large ($1M+) budgets
• Proven ability to understand high-level client goals and translate into paid media strategy
• Understanding of broader media planning and buying
• Process oriented with strong time management skills
• Ability to effectively communicate processes and tactics
• Excellent writing and communication skills
• Extensive knowledge of Microsoft Excel
• Excellent quantitative and qualitative analysis skills

Qualifications

• Bachelor's Degree required
• Minimum 3 years of marketing experience and 3+ years of SEM experience

Nice to Have

• Experience in web analytics, ad tracking, and other biddable media
• Technical background (conversion tagging, FTP, HTML, SQL)

Skills

* Required skills

Benefits