Paid Search Marketing Manager

About This Role

Lead high-scale SEM programs across Google Ads, Bing Ads, and Local Services Ads for a rapidly growing multi-location business. Own strategy and execution, transforming analysis into performance gains through rigorous testing, optimization, and KPI-driven decisions to drive customer acquisition.

Responsibilities

• Manage and optimize large-scale, complex SEM campaigns across Google Ads, Bing Ads, Meta Ads and other search platforms
• Activate, optimize and make efficient Local Services Ads (LSA) at scale
• Monitor and analyze campaign performance, adjusting bids, bid strategies, budgets, and ad copy to maximize ROI
• Continuously test and refine ad creatives, landing pages, and audience/location targeting to improve click through rates and conversion rates
• Leverage Google Analytics and other analytic and visualization tools to track KPIs and generate actionable insights
• Conduct deep-dive analysis to understand customer behavior, keyword trends, and competitive landscape
• Develop and maintain dashboards to track performance, efficiency, and spend
• Research and identify new keyword opportunities to expand reach
• Allocate and manage budgets efficiently to maximize conversions while maintaining profitability
• Collaborate with product, engineering, and content teams to align ad messaging with user intent

Requirements

• 3-7+ years of hands-on experience managing Google Ads and Bing Ads campaigns
• Strong proficiency in Google Ads Editor, Google Analytics (GA4), and other BI tools
• Experience with large-scale search, display, retargeting, video and local services campaigns
• Understanding of auction dynamics, quality score, and smart bidding strategies
• Advanced skills in Excel/Google Sheets (pivot tables, vlookups, data visualization)
• Ability to analyze and interpret large datasets to make data-driven decisions
• Proven ability to execute A/B tests and iterate on learnings
• Strong grasp of conversion rate optimization (CRO) and landing page best practices
• Strong attention to detail and ability to manage multiple projects simultaneously

Qualifications

• 3-7+ years of hands-on experience managing Google Ads and Bing Ads campaigns, preferably for a fast-paced eCommerce or lead generation business for B2C

Nice to Have

• Familiarity with SQL and scripting (Python or Google Ads scripts)
• Experience with tag management through GTM, Segment or other platforms

Skills

* Required skills

Benefits