Paid Media Strategist

About This Role

This role is a Paid Media Strategist who will be responsible for defining and implementing paid media strategies to achieve brand goals, coordinating campaign execution with internal and external partners, and optimizing performance through data-driven insights.

Responsibilities

• Translate brand priorities, promotional moments, and product launches into clear channel‑specific briefs
• Partner with agencies to develop integrated, full‑funnel paid media plans; review recommendations for alignment with objectives and budget
• Contribute to audience strategies, test design, channel selection, and flighting
• Manage campaign readiness workflows including brief creation, creative routing, legal/regulatory reviews, asset delivery, and tracking setup
• Coordinate with Brand, Creative, eCommerce, and Analytics to ensure campaign assets, messaging, and onsite experiences align with media requirements
• Partner with agency teams to confirm trafficking, QA, pixel/UTM accuracy, and go‑live sequencing
• Track pacing, delivery, frequency, and early performance signals across paid channels
• Partner with agencies to recommend tactical optimizations related to bidding, audience refinement, creative rotation, and placements
• Assist in developing recurring performance reports by summarizing highlights, variances, and actionable next steps
• Execute A/B and multivariate tests for creative, copy, placements, and audiences

Requirements

• 3-5 years of experience in digital media planning, activation, or performance marketing (agency or in-house)
• Strong working knowledge of platforms: Meta, TikTok, Google Ads, Amazon Ads, and DSPs
• Familiarity with media planning fundamentals including reach/frequency, funnel strategies, budget allocation, and KPI frameworks
• Experience coordinating creative routing, trafficking requirements, landing page readiness, and campaign QA
• Comfortable reviewing data, dashboards, and reporting tools; able to translate performance shifts into actionable recommendations
• Strong organization, communication, and project management skills

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or related field preferred
• 3-5 years of experience in digital media planning, activation, or performance marketing (agency or in-house)

Skills

* Required skills