Media Planning Director, Automotive

About This Role

This role involves managing the development, implementation, and optimization of integrated media plans, strategies, and tactics for Automotive Clients. The Director will oversee their assigned teams, making presentations directly to client senior executives, and ensuring effective media buys and campaign performance.

Responsibilities

• Learn all phases of Automotive clients’ marketing objectives
• Manage the development, implementation and optimization of integrated media plans, strategies and tactics
• Oversee preparation and present media plans, including objectives, strategy, rationale, and all backup materials
• Make presentations directly to client senior executives and associated client team members
• Supervise the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials
• Prepare media authorizations per approved plans/project requests
• Prepare budget recaps for clients
• Train and supervise supervisors, planners and assistants in all media channels
• Monitor active buys during the negotiations process and check final buys for adherence to guidelines
• Monitor live campaigns, ensuring ongoing optimizations are made by team and delivering periodic campaign performance reporting internally and to clients

Requirements

• 8-10+ years media planning experience within an Advertising/Marketing Agency
• Experience supporting Automotive clients
• Prior experience in a supervisory role
• Experienced across most major media channels, in both traditional and digital channels
• Proven ability to develop high quality media strategies that drove results
• Experience negotiating short and long-term contracts with vendors
• Experience with most major media planning technology (e.g., Telmar or IMS Reach/Frequency, Kantar or Nielsen Competitive, Nielsen and/or Comscore ratings, Comscore digital, MRI-Simmons, Scarborough, Mediatools, Strata etc.)

Qualifications

• Bachelor’s degree in related field or equivalent experience
• 8-10+ years media planning experience within an Advertising/Marketing Agency

Skills

* Required skills