Marketing Systems and Operations Manager

About This Role

The Marketing Systems and Operations Manager will build and manage the marketing technology infrastructure for a fast-growing brand, ensuring data clarity, automation, and tracking precision for high-performance marketing campaigns. They will work closely with creative, performance, and sales teams to streamline systems and provide actionable insights.

Responsibilities

• Own and manage all marketing technology systems, including HubSpot, Power BI, Zapier, Unbounce, Nimbata, GA4, GTM, and all paid ad platforms.
• Own and enforce marketing data standards across all platforms, including CRM hygiene, UTMs, naming conventions, lifecycle stages, and campaign tracking consistency.
• Ensure data flows cleanly between marketing, sales, and call tracking systems, ensuring every lead, event, or touchpoint is tracked.
• Maintain and update marketing and sales inputs within the Power BI dashboard to ensure all performance data remains accurate and aligned.
• Design and automate workflows using Zapier and HubSpot to eliminate manual processes, including lead routing, tagging, and internal alerts.
• Oversee tracking setup and troubleshooting across all paid channels, ensuring pixels, tags, and offline events are properly configured.
• Manage form data, landing pages, and conversion rate optimization in collaboration with the creative and performance teams.
• Create and maintain documentation for all workflows, data structures, and automations to ensure continuity and scalability.
• Audit marketing data regularly to ensure integrity, accuracy, and alignment between marketing and sales reports.
• Serve as the first responder for critical tracking, attribution, or system failures that impact lead flow, reporting accuracy, or revenue visibility, with clear escalation and resolution processes.

Requirements

• 5+ years of experience in marketing operations, growth operations, or revenue operations.
• Deep experience managing HubSpot (Marketing + Sales Hubs) and Zapier workflows.
• Strong technical understanding of tracking systems, GA4, GTM, and offline conversion attribution.
• Advanced skills in Power BI, Looker, or other data visualization tools.
• Proven ability to diagnose and resolve tracking or data discrepancies.
• Experience managing integrations and APIs across marketing and CRM systems.
• Familiarity with Meta Ads Manager, Google Ads, and Bing Ads platforms.
• Strong communication skills with the ability to translate technical data into business insights.
• Experience collaborating with both creative and sales teams to align goals and reporting.

Qualifications

• Bachelors degree in Computer Science, Business marketing or related field is a plus.
• 5+ years of experience in marketing operations, growth operations, or revenue operations.

Nice to Have

• Bachelors degree in Computer Science, Business marketing or related field.
• SQL proficiency.
• CRO experience (Hotjar, Clarity).
• Light scripting knowledge (Python, Power Query).

Skills

* Required skills

Benefits