Marketing Strategic Partner, Sports Sponsorships

About This Role

This role is responsible for developing and implementing marketing strategies and plans, with a focus on sports sponsorship activation, to advance the company's revenue, relationship, and reputation goals. This involves leading campaigns, building relationships with stakeholders, and ensuring alignment with brand positioning.

Responsibilities

• Lead development and oversee execution of marketing strategy, campaigns and plans, with an emphasis on sports marketing and sponsorship activation
• Build relationships with Marketing, Client Service, Sales, and Operations peers to ensure collaborative marketing strategies and best use of resources
• Ensure all work is done within agreed-to marketing practices and procedures and in alignment with brand positioning and compliance
• Create and coordinate execution of omnichannel integrated marketing plans across channel partners, aligned to audience journeys and ABM plans
• Contribute to management of agency and vendor relationships for assigned programs
• Collaborate with local marketing teams to ensure marketing plans are relevant to applicable markets and address key accounts
• Monitor metrics to measure the effectiveness of marketing programs; track, analyze, and report on results to optimize impact
• Exhibit the leadership, skill, and ability to influence and drive alignment of marketing activities to ensure message consistency and best-in-class client experience
• Develop a good understanding of client and partner needs and the Client Service and Sales processes to ensure the needs of the business are addressed
• Ensure projects stay within established budgets and meet objectives

Requirements

• 5+ years of marketing experience with an emphasis on sports marketing or sponsorship activation in a corporate and/or agency setting
• Bachelor’s degree in Marketing, Communications, or Business
• Understanding of business objectives and marketing plans/tactics to achieve them globally and regionally
• Knowledge of marketing tools, tactics, and techniques
• Solid understanding of FM's business priorities and units
• Demonstrated ability to develop, deliver and run global and locale integrated marketing plans with detailed objectives and proven ROI
• Consistent track record of delivery to tight budgets and deadlines
• Excellent communication and creative thinking skills
• Demonstrated project management skills
• Strong interpersonal and teamwork skills
• Customer focused
• B2B experience

Qualifications

• Bachelor’s degree in marketing, Communications, or Business
• 5+ years of marketing experience with an emphasis on sports marketing or sponsorship activation

Nice to Have

• 8-10 years of increasingly responsible positions in a corporate and/or agency setting
• Experience using groundbreaking media; digital marketing savvy
• Global experience in a corporate environment
• Balance of “hands-on” and strategic leadership skills
• Strong decision-making skills
• Uses data and other inputs for decisions, owns decisions, and takes accountability
• Strong organizational and analytical skills
• Comfortable engaging with Senior Leadership
• Adaptable: Open to change in response to new information, unexpected circumstances, and/or ability to work in ambiguous situations

Benefits