Marketing Lead

About This Role

The Marketing Lead will build brand awareness for WeInfuse through marketing channels and events, directly impacting the client sales process. This role involves leveraging creativity and operational expertise to inform the marketing strategy and presence.

Responsibilities

• Increase brand awareness via print and digital marketing materials to supplement the sales team's efforts
• Create engaging, lead-generating social media graphics and content
• Design, develop and distribute marketing communications (e.g. flyers, brochures, e-newsletters, blogs, etc.)
• Write, edit and publish press releases and other publicity-generating materials
• Manage special projects such as video creation, marketing collateral, webinar series, website updates, etc.
• Coordinate and expand social media marketing (LinkedIn and Instagram)
• Update and maintain website (design new pages; update existing pages and features)
• Book podcast guests and assist with the production of our podcast
• Generate and maintain client sales leads
• Curate prospective client information in CRM tool
• Lead planning and execution of events and conferences
• Assist with team travel logistics for sales trips and conferences
• Measure marketing efforts (e.g. website traffic, demo request stats, number of followers, etc.)

Requirements

• 2+ years of experience in Marketing, Public Relations, Graphic Design, or equivalent
• Proven track record of achieving and exceeding measurable goals
• Detail-oriented, able to multi-task and extremely organized and efficient
• Excellent written and oral communication skills
• Proficient with HubSpot, WordPress, Adobe Acrobat, Google Suite, Microsoft Office Applications
• Ability to work independently and learn new skills through self-study

Qualifications

• Bachelor's degree in Marketing, Graphic Design, or similar field of study
• 2+ years of experience in Marketing, Public Relations, Graphic Design, or equivalent

Skills

* Required skills