Marketing Director, U.S. VOXZOGO Marketing

About This Role

This role is a pivotal leadership position responsible for shaping and executing the launch strategy for VOXZOGO in hypochondroplasia (HCH) within the U.S. market. The Director will drive go-to-market strategy, ensure market readiness through collaboration, and represent the U.S. perspective to deliver a successful launch.

Responsibilities

• Lead development of U.S. brand positioning and messaging for the HCH indication, ensuring alignment with global strategy and resonance with key stakeholders
• Collaborate with Global Marketing on launch planning and represent U.S. market insights
• Drive strategic planning and execution of U.S. pre-launch and launch activities including disease education, stakeholder engagement, and field readiness
• Serve as the U.S. commercial launch lead in cross-functional launch teams to drive strategic discussions and decision-making
• Collaborate with key functional partners (e.g., Sales, Medical, Access, Corporate Communications) for strategy and message alignment
• Analyze the competitive environment to support launch planning and integrate competitive intelligence into marketing and commercialization strategies
• Engage with key customers at medical congresses, advisory boards, and advocacy events
• Champion the voice of the customer, leveraging insights from HCPs, patients, and advocacy groups to inform strategy and tactics
• Oversee budget planning and vendor management, ensuring efficient resource allocation and high-quality execution
• Develop, track, and monitor impact of key brand performance metrics

Requirements

• 10+ years of experience
• Proven track record in in-line brand management and launch planning (global or local)
• Experience across multiple major pharmaceutical markets
• Demonstrated ability to develop and execute strategic marketing plans
• Strong analytical skills
• Experience with market access and medical strategy integration
• Skilled in working with creative agencies, medical/regulatory/legal review teams, and other stakeholders
• Proven success in matrixed organizations with ability to influence and align cross-functional teams
• Exceptional communication skills with ability to craft and deliver a compelling narrative to senior leadership
• Strong sense of accountability

Qualifications

• Bachelor’s degree in Business, Life Sciences, or related field (MBA strongly preferred)
• 10+ years of experience with a proven track record in in-line brand management and launch planning, across multiple major pharmaceutical markets

Nice to Have

• MBA
• Management or strategy consulting experience
• Rare disease experience
• Prior sales experience