Marketing and Communications Director

About This Role

The Marketing and Communications Director plans, organizes, directs and evaluates all communication functions to achieve and maintain favorable public awareness and support of the YMCA of the Suncoast. This role serves as the key liaison with the Tampa Metropolitan YMCA communications team and manages project requests.

Responsibilities

• Act as a liaison to the Tampa YMCA marketing/communications team
• Work with Marketing Partner to manage and plan diverse content for programs and activities that maximize the YMCA Cause and enhance membership and program
• Prepare all CEO and senior leadership communications, including newsletters, annual report, award/recognition submission, and internal announcements
• Provide leadership in organizing the Association's Annual Celebration
• Work with each branch executive team on stories to support the mission of the Y
• Lead all social media efforts for the association, including strategy, planning, analytics, monitoring, and execution for all branches and association pages
• Consistently use media releases, news alerts, media events, photography, and video to grow relationships with media
• Actively seek to develop relationships with media and maintain media databases to include all forms of print and electronic media
• Collaborate with senior leadership to effectively implement the communications elements of the crisis communications plan
• Manage internal YMCA brand compliance and website email inquiries

Benefits