Marketing Analyst

About This Role

The Marketing Analyst at SERVPRO establishes the systems, reporting frameworks, and data foundations for digital marketing efforts. This role partners with various teams to refine digital experiences and uncover insights from performance media, site behavior, analytics, and audience segmentation to strengthen business performance.

Responsibilities

• Partner with functional marketing teams to define and measure full funnel Key Performance Indicators (KPIs), with emphasis on spend efficiency and channel contribution to revenue
• Leverage data processing and analytical tools to explore large datasets, identify insights, and highlight trends
• Translate complex performance data into clear, compelling insights and narratives for stakeholders
• Take ownership of key workstreams by proactively identifying opportunities where technology, data, or innovative approaches can solve business challenges
• Build and maintain scalable reporting systems that improve visibility into campaign performance and channel Return on Investment (ROI)
• Develop dashboards and self-service tools that reduce manual reporting effort and improve data accuracy
• Conduct root-cause analyses to diagnose data anomalies, identify inefficiencies, and uncover growth opportunities
• Assist in building departmental forecasts and completing monthly operating reports that support ongoing performance management

Requirements

• 3+ years of experience in Marketing, eCommerce, Business Intelligence, or related department
• Strong understanding of marketing performance metrics and data flow
• Ability to collect, mine, and manipulate data from disparate data sources
• Proficiency with core analytics tools and methods, including data extraction, manipulation, and visualization (e.g., SQL, Tableau, Advanced Excel)
• Hands-on experience working with key marketing and telephony insights platforms (e.g. Google, Meta, Invoca, etc)
• Knowledge of external SEO performance platforms like SEM Rush, hotjar etc.
• Strong understanding of statistical significance and robust test analysis

Qualifications

• Bachelor’s degree in Business, Information Technology, or Computer Science or related field
• 3+ years of experience with a proven track record of success in meeting performance goals in Marketing, eCommerce, Business Intelligence, or related department.

Skills

* Required skills

Benefits