Manager, Caress Brand

About This Role

The Marketing Manager is responsible for developing and executing annual marketing plans for the Caress brand, managing integrated marketing efforts, and overseeing brand P&L. This role involves coordinating across various marketing channels and collaborating with innovation, sales, and social media teams.

Responsibilities

• Develop annual marketing plan based on business strategy and financials, and optimize throughout the year
• Manage execution of full year marketing plan including paid media, PR, consumer promotions, social media, and influencers
• Develop communication and content strategy
• Brief Innovation & Equity team to develop creative assets and ensure consumer-facing material aligns with strategy
• Manage media buying, PR, influencer, and social agencies
• Develop go-to-market plans for innovation items
• Manage presence on Caress.com and retailer.com for visual consistency and content accuracy
• Support Sr Director, Marketing in providing storytelling for retailer presentations
• React and adapt to in-market performance based on insights from strategy and analytics
• Set and track against marketing KPIs
• Manage Social & Community Manager, overseeing social content calendar, post creation, community management, and influencer strategy

Requirements

• 5+ years Marketing & Business experience
• P&L management experience
• Integrated Marketing experience
• Strong understanding of brand and marketing fundamentals (planning, messaging, content strategy, PR/Events, influencer, digital comms)
• Proven experience translating business strategy to marketing strategy
• Proficient at writing crisp, inspiring creative briefs
• Ability to plan and track a marketing budget
• Ability to set marketing goals and optimize programs
• Strong bias for action and self-motivation
• Ability to manage multiple projects in a fast-paced environment
• Positive and energetic individual with strong business acumen
• Abiding sense of urgency to achieve results
• Inquisitive and capable of integrating best practices
• Ability to invoke trust, collaboration, and shared accountability
• Ability to develop and implement strategy with high execution activation
• Demonstrated track record of problem solving and priority setting

Qualifications

• BA in marketing/communications/business (or equivalent experience)
• 5+ years Marketing & Business experience, with emphasis in P&L management and Integrated Marketing

Nice to Have

• Experience working in a startup company environment
• Experience managing people