Local Activations & Partnerships Manager

About This Role

This role is responsible for driving community engagement, developing high-impact partnerships, and executing local activations to increase attendance and brand visibility for the Museum of Ice Cream. You will build relationships with local entities and collaborate cross-functionally to ensure activations meet brand and operational standards.

Responsibilities

• Build and manage a pipeline of high-quality local partners (schools, family-focused orgs, cultural institutions, businesses, influencers, community groups)
• Identify, negotiate, and secure cross-promotional and community partnerships that drive attendance, awareness, and revenue
• Maintain a thorough partnership tracker including deliverables, activation dates, goals, and performance
• Plan and execute high-quality onsite and offsite activations that drive attendance, visibility, and local buzz
• Work cross-functionally with GMs, site teams, HQ Marketing, and HQ Ops to ensure activations meet brand, safety, and operational standards
• Own setup, staffing coordination, signage, costumes, scripts, QR codes, sampling, and post-event recaps
• Track partnership revenue attribution through discount codes, UTM links, and Tripleseat lead sources
• Measure reach, attendance, and visibility for all activations, including local OOH metrics and partner social media performance
• Deliver weekly dashboards and post-activation reports to the GM, Regional Ops Lead, and HQ partners
• Deploy a $5K monthly local budget to promote MOIC across high-impact touchpoints (sampling, tactical OOH, community events)

Requirements

• 2-4 years in partnerships, community engagement, field marketing, or sales
• Strong relationship-building and communication skills
• Comfortable with KPI tracking, light data analysis, and reporting
• Highly organized, proactive, and able to thrive in fast-paced, playful environments

Qualifications

• 2-4 years in partnerships, community engagement, field marketing, or sales

Nice to Have

• Experience in event coordination or experiential marketing
• Existing relationships with New York hotels, DMCs, or tourism boards
• Previous experience building an ambassador/influencer program or grassroots campaign from scratch
• Background in selling birthday party packages, venue rentals, or team-building events
• Spanish fluency or multilingual skills
• Experience with opening a new venue or launching a market
• A passion for playful, immersive experiences and the joy of ice cream

Benefits