Lifecycle Marketing Strategist

About This Role

The Lifecycle Marketing Strategist orchestrates automated marketing flows to convert first-time buyers into loyal, long-term customers for Netrition's health and wellness brands. This strategic role focuses on the end-to-end customer journey to maximize lifetime value and reduce churn.

Responsibilities

• Own the end-to-end retention and lifecycle strategy to increase loyalty, reduce churn, and maximize customer lifetime value (CLV) across Direct-to-Consumer channels
• Utilize customer insights and data to craft segmentation strategies that deliver personalized retention campaigns based on behaviors, preferences, and purchase history
• Build segmentation strategies and personalized campaigns across email, SMS, and in-app messaging
• Identify and activate opportunities within existing subscription and loyalty programs through lifecycle messaging, testing, and customer journey optimization
• Partner with the Sr. Brand Manager and VP of Marketing to develop comprehensive retention programs
• Leverage analytics to identify churn risks and deploy proactive campaigns, such as win-back offers and re-engagement messaging, to retain at-risk customers
• Design automated workflows and optimize the customer journey from onboarding through renewal
• Analyze performance data and customer feedback to continuously test, iterate, and pivot strategy
• Accountable for KPIs including Gross Sales, Net Sales, Churn Rate, LTV, Customer Retention Rate, Repeat Purchase Rate & Subscription Revenue

Requirements

• Bachelor’s degree
• 3+ years of hands‑on lifecycle marketing experience for Direct‑to‑Consumer brands
• Agency experience managing DTC client portfolios
• Proven portfolio of results from building and optimizing lifecycle marketing programs (email, SMS, push)
• Expertise with marketing automation platforms (Klaviyo, Attentive)
• Expertise with subscription platforms (e.g., Recharge)
• Strong analytical skills with the ability to turn data into actionable insights and growth
• A creative, customer-centric mindset with a passion for health and wellness
• Excellent verbal and written communication skills, with the ability to present strategies to senior leadership

Qualifications

• Bachelor's degree required
• 3+ years of hands-on lifecycle marketing experience for Direct-to-Consumer brands

Nice to Have

• Experience with Loyalty & Review platforms (e.g., Rivo, Junip)
• Prior experience with project management platforms (such as ClickUp, Asana, etc.)

Skills

* Required skills