Lead Specialist, UX Designer

About This Role

This Content Strategy Lead role focuses on championing strategic thinking and launching a new product for higher education at Pearson. The individual will partner with design, product, and engineering teams to develop content frameworks and define voice, tone, and messaging strategies.

Responsibilities

• Develop content frameworks that scale across the product experience
• Define the voice, tone, and messaging strategy in alignment with brand guidelines
• Create intuitive, user-centered content that drives engagement and learning outcomes
• Structure information hierarchies and provide guidance around navigation to best support users
• Write clear, concise UX copy including navigation, onboarding flows, error messages, and instructional content
• Establish and maintain brand voice and tone guidelines that ensure consistency across all product touchpoints
• Define key metrics to track content effectiveness and business impact
• Approach an open-ended problem space with clarity and strategic vision
• Guide content testing and user research, ensuring clarity and consistency
• Develop content for AI-driven teaching and learning experiences

Requirements

• 7+ years of content strategy and UX writing expertise
• Portfolio demonstrating impact in content strategy and UX writing
• Ability to lead through clarity, collaboration, and user advocacy
• Strategic thinker with pragmatic judgment
• Comfortable crafting precise micro-copy and designing scalable content systems
• Ability to thrive in cross-functional environments

Qualifications

• 7+ years of content strategy and UX writing expertise

Skills

* Required skills