Lead Solutions Marketing Strategist

About This Role

This role will significantly influence healthcare communications in sleep and respiratory support, empowering teams to enhance healthcare provider and patient experience by executing marketing campaigns and providing vital insights into customer needs and industry trends.

Responsibilities

• Develop and execute comprehensive, evidence-based NPI marketing strategies to promote the mask ecosystem.
• Translate complex clinical data into compelling messaging frameworks for provider audiences.
• Acquire deep knowledge of customers' challenges and clearly communicate value propositions.
• Adapt global GTM strategies for North American markets considering unique segmentation approaches.
• Lead creation of effective NPI marketing activities in collaboration with various teams.
• Support sales enablement strategy to ensure launch readiness.
• Establish KPIs for the mask portfolio and measure performance against targets.
• Collaborate with teams to create compelling content and marketing resources.
• Manage the marketing budget for the mask portfolio to ensure effective resource allocation.
• Analyze market trends and competitor activities for growth opportunities.

Requirements

• 5+ years of experience in B2B Marketing
• Proven track record in developing and executing successful product marketing campaigns
• Strong knowledge of digital marketing tools and platforms
• Excellent written and verbal communication skills
• Strong project management skills
• Data-driven mindset with strong analytical and problem-solving skills

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 5+ years of experience in B2B Marketing, preferably in healthcare or digital health.

Nice to Have

• Experience in healthcare/clinical marketing

Benefits