Klaviyo Expert and Copywriter

About This Role

Own and execute email and SMS retention strategies using Klaviyo for various e-commerce brands, writing high-converting copy and optimizing flows. This strategic, hands-on role involves collaborating with the Head of Growth and Creative Coordinator to drive revenue and client success.

Responsibilities

• Own email and SMS retention strategy using Klaviyo across multiple client accounts
• Write high-converting lifecycle and campaign copy tailored to Food and Beverage, Health, and Lifestyle brands
• Build, manage, QA, and optimize Klaviyo flows and campaigns
• Work closely with the Head of Growth to align retention with acquisition, CRO, and merchandising strategies
• Partner with the Creative Coordinator for asset management, approvals, and delivery logistics
• Prepare clear, simple client reporting that explains what was delivered, the results achieved, and the recommended next steps
• Develop strategic retention plans, including 12-month direction and quarterly execution roadmaps
• Proactively identify opportunities to improve retention performance and revenue contribution
• Participate in client Zoom calls to present strategies, walk through plans, and gain approvals
• Collaborate on email layout and visual hierarchy

Requirements

• Multiple years of hands-on experience managing Klaviyo for ecommerce brands
• Strong lifecycle and direct-response copywriting skills
• Experience writing clear, client-facing performance summaries and strategic recommendations
• Comfort building longer-term retention strategies, including quarterly and annual planning
• Experience working with Food and Beverage, Health, or Lifestyle brands
• Deep understanding of segmentation, flows, deliverability, and performance analysis

Qualifications

• Multiple years of hands-on experience managing Klaviyo for ecommerce brands

Nice to Have

• Experience with high-end email design, layout, or strong UX instincts

Skills

* Required skills

Benefits