Head of Google Business Profile (GBP)
RemotePosted 1 month ago Expired
This job has expired
Looking for a job like Head of Google Business Profile (GBP) in or near Charlotte, NC? Upload your resume and we'll notify you when similar positions become available.
Upload Your ResumeAbout This Role
This role is responsible for leading and transforming Google Business Profile (GBP) operations at scale, overseeing over 20,000 profiles. The Head of GBP will ensure accuracy, optimization, and performance across all client listings, significantly impacting client visibility and success.
Responsibilities
- Architect and own Townsquare Interactive's large-scale GBP strategy
- Conduct thorough operational audits and implement roadmaps for best-in-class GBP management
- Define standardized processes for claiming, verification, optimization, and suspension handling
- Manage the full lifecycle of 20,000+ GBP listings focusing on accuracy, consistency, and performance
- Develop tools, reporting, and dashboards to measure access rates, optimization outcomes, and overall listing health
- Introduce scalable workflows and leverage automation to maintain quality at scale
- Build comprehensive training programs for onboarding, SEO, and support teams
- Establish quality frameworks and audit processes to ensure adherence to best practices
- Serve as the internal escalation point for complex GBP scenarios
- Work closely with Product, Engineering, Campaign Creation, Customer Success, and Support to align GBP workflows with broader client experience
Requirements
- 5-10+ years of hands-on experience managing Google Business Profiles (GBP) at large scale (thousands of listings or more)
- Deep expertise in GBP verification, optimization, suspension management, access workflows, and scalable listing operations
- Proven experience designing and leading GBP programs, teams, or large-scale local search initiatives
- Strong analytical, problem-solving, and communication skills
Qualifications
- 5-10+ years of hands-on experience managing Google Business Profiles (GBP) at large scale (thousands of listings or more).
Nice to Have
- Experience working in digital marketing, SaaS, or high-volume local search environments
- Background collaborating with engineering or product teams to build tools or workflows
- Knowledge of how GBP interacts with SEO, reputation management, website launches, and small-business digital ecosystems
Benefits
About Townsquare Interactive
Townsquare Interactive helps small and medium-sized businesses grow and succeed by enhancing customer flow through an all-in-one business management platform and driving customers via digital marketing services.