Head Of Global Marketing

About This Role

Lead and scale the global marketing efforts for a fast-growing IT Services and Digital Transformation organization. This role focuses on building enterprise brand credibility, driving demand across complex sales cycles, and enabling revenue growth through aligned sales and marketing strategies.

Responsibilities

• Define and evolve enterprise brand narrative and differentiated value propositions
• Position complex IT services (Digital Transformation, Data & AI, Cloud, Platforms, Managed Services) for enterprise buyers
• Build targeted marketing strategies for priority industries such as BFSI, CPG, Manufacturing
• Lead multi-channel demand generation and ABM programs for enterprise accounts
• Partner with external marketing agencies to execute end-to-end campaigns, managing briefs, budgets, KPIs, and ROI
• Lead and collaborate with offshore marketing teams across global delivery centers, establishing operating models and governance
• Develop sales enablement assets and client-facing collateral in partnership with Sales leadership
• Own website, content, social, and digital campaign strategy, establishing executive thought leadership
• Own CRM, marketing automation, analytics, and performance dashboards to measure effectiveness
• Build, mentor, and lead high-performing onshore and offshore marketing teams

Requirements

• Marketing leadership experience in IT Services / Digital Transformation organizations
• Prior experience working with offshore marketing teams (in-house or agency)
• Proven experience managing external agencies for enterprise marketing campaigns
• Strong understanding of long-cycle B2B sales and enterprise buying journeys
• Excellent executive communication, stakeholder management, and leadership skills
• Highly analytical, metrics-driven, and hands-on approach

Qualifications

• 12-15 years of B2B marketing experience, with 3+ years in a senior leadership role

Skills

* Required skills