Growth Product Lead, International Expansion

About This Role

This role involves leading the international expansion product roadmap for Trafilea's brands, identifying new market opportunities, and overseeing localized product launches. The Lead will ensure frictionless, localized shopping experiences across various international markets.

Responsibilities

• Lead the international growth product roadmap, aligning with Trafilea’s global expansion goals
• Identify and evaluate new market opportunities through data and consumer insights
• Oversee localized product launches, including UX/UI, payment methods, logistics, and compliance
• Develop scalable systems and playbooks for efficient international rollouts
• Monitor and optimize key metrics (AOV, CVR, RPV, LTV) to drive growth and retention
• Collaborate cross-functionally with Marketing, Tech, and Logistics to ensure seamless localization
• Implement A/B testing and CRO frameworks for international funnels
• Drive AI-driven automation and process innovation to scale operations efficiently

Requirements

• 3+ years in Product Management or Growth roles, ideally in eCommerce or global expansion
• Proven success launching and scaling localized international platforms
• Expertise in CRO, A/B testing, and agile product development
• Strong analytical and technical skills with data tools, eCommerce platforms, and product analytics
• Deep understanding of cross-cultural user behavior, localization, and international logistics
• Excellent communication skills and ability to align global stakeholders around clear objectives
• Proactive, entrepreneurial mindset, thriving in ambiguity and fast-moving environments

Qualifications

• 3+ years in Product Management or Growth roles, ideally in eCommerce or global expansion

Skills

* Required skills

Benefits