Global Strategic Insights Analyst

About This Role

This role supports creative quality assessment, brand strategy, and positioning for GM's global markets. It involves project support, data sourcing, insight development, and cultural trend monitoring to drive growth through strategic insights.

Responsibilities

• Support management of multiple project timelines and solution roadmaps from planning through delivery for global and regional insights initiatives
• Assist team leads in developing insights storytelling, including building charts, assembling data summaries, and contributing to strategic recommendations and leadership presentations
• Collaborate with research and analytics partners to deliver insights POVs and performance tracking across Demand Spaces, Creative Excellence, and Brand Power KPIs
• Apply Ehrenberg-Bass philosophies of brand growth in day-to-day analysis and in the development of recommendations
• Refine workable data sets for insights generation, ensuring data is clean, consistent, and ready for analysis across regions
• Source first-party data, syndicated data, and secondary research to support regular insights updates, including cultural and trend-focused sources
• Maintain an ongoing inventory of best practices, available tools and methodologies, and training/reference materials that support MSI and regional marketing teams’ use of insights
• Support monitoring of emerging cultural trends and early signals, helping document and share implications for creative, brand positioning, and audience strategy across global markets
• Contribute to cross-functional and cross-market collaboration, participating in working sessions with global and regional teams to share findings and capture local context and needs

Requirements

• 2+ years experience or strong interest in marketing strategy, consumer insights, or brand tracking
• High acumen for learning and using a variety of data tools, dashboards, and data visualization techniques
• Excellent collaboration skills across cross-functional internal teams, agencies, and vendors
• Consumer-centric, results-driven mindset
• Demonstrated ability to work proactively and independently on assigned workstreams
• Highly organized and process-oriented
• Curiosity about global consumer behavior, cultural nuance, and emerging cultural trends

Qualifications

• 2+ years experience or strong interest in marketing strategy, consumer insights, or brand tracking, ideally with some exposure to multi-market or global brands, categories, or audiences

Nice to Have

• Exposure to multi-market or global brands, categories, or audiences