Fractional Marketing Director

About This Role

Lead the marketing efforts for a real estate firm, focusing on brand identity, event strategy, digital infrastructure, lead generation, and sales support. This role involves both high-level strategy and tactical execution to translate construction experience into a strong digital and physical presence.

Responsibilities

• Codify the "Full Lifecycle" process into a visual "Proven Process" to explain the company's vertically integrated operations.
• Guard the brand voice, ensuring all communication reflects the company's status as a Top 100 South Florida firm.
• Oversee high-end drone and site captures to showcase expertise in Class A industrial logistics and self-storage.
• Lead the strategy, logistics, and execution for all company events, including Groundbreakings, Topping-Out ceremonies, and Ribbon Cuttings.
• Identify and manage presence at key industry tradeshows, including booth design, collateral, lead-capture, and post-event follow-up.
• Lead the evolution of buildwithhernandez.com as a high-performing lead-gen tool with an optimized portfolio.
• Streamline HubSpot/Salesforce to automate drip campaigns.
• Build and execute an Account-Based Marketing (ABM) strategy targeting CEOs, LandOwners, and Site Selection Directors.
• Create "Problem/Solution/Result" case studies to prove abilities in mitigating risk and delivering "Speed to Market".
• Standardize high-design pitch decks for capital calls, tenant improvements, and general contracting bids.

Requirements

• 10+ years in Marketing, focusing on Commercial Real Estate (CRE), Industrial Development, or AEC (Architecture, Engineering, Construction).
• Proven track record of managing high-end corporate events and industrial tradeshows with a high ROI.
• Mastery of CRM systems (HubSpot/Salesforce) and Email Automation.

Qualifications

• 10+ years in Marketing, focusing on Commercial Real Estate (CRE), Industrial Development, or AEC (Architecture, Engineering, Construction)

Nice to Have

• Familiarity with Procore or similar project management tools.

Skills

* Required skills