Fractional Marketing Director
Posted 3 months ago Expired
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Upload Your ResumeAbout This Role
Lead the marketing efforts for a real estate firm, focusing on brand identity, event strategy, digital infrastructure, lead generation, and sales support. This role involves both high-level strategy and tactical execution to translate construction experience into a strong digital and physical presence.
Responsibilities
- Codify the "Full Lifecycle" process into a visual "Proven Process" to explain the company's vertically integrated operations.
- Guard the brand voice, ensuring all communication reflects the company's status as a Top 100 South Florida firm.
- Oversee high-end drone and site captures to showcase expertise in Class A industrial logistics and self-storage.
- Lead the strategy, logistics, and execution for all company events, including Groundbreakings, Topping-Out ceremonies, and Ribbon Cuttings.
- Identify and manage presence at key industry tradeshows, including booth design, collateral, lead-capture, and post-event follow-up.
- Lead the evolution of buildwithhernandez.com as a high-performing lead-gen tool with an optimized portfolio.
- Streamline HubSpot/Salesforce to automate drip campaigns.
- Build and execute an Account-Based Marketing (ABM) strategy targeting CEOs, LandOwners, and Site Selection Directors.
- Create "Problem/Solution/Result" case studies to prove abilities in mitigating risk and delivering "Speed to Market".
- Standardize high-design pitch decks for capital calls, tenant improvements, and general contracting bids.
Requirements
- 10+ years in Marketing, focusing on Commercial Real Estate (CRE), Industrial Development, or AEC (Architecture, Engineering, Construction).
- Proven track record of managing high-end corporate events and industrial tradeshows with a high ROI.
- Mastery of CRM systems (HubSpot/Salesforce) and Email Automation.
Qualifications
- 10+ years in Marketing, focusing on Commercial Real Estate (CRE), Industrial Development, or AEC (Architecture, Engineering, Construction)
Nice to Have
- Familiarity with Procore or similar project management tools.
Skills
* Required skills
About Hernandez Construction & Development
Vertically integrated real estate firm with a 23-year track record of delivering Class A industrial and commercial assets.