Founding Social Media Manager (Creator & Strategy)

About This Role

Lead and own the social media presence for a tech-driven roadside assistance platform, defining brand voice, content strategy, and creator ecosystem to build trust and drive growth. Architect the social engine from day one, owning the story, systems, and outcomes.

Responsibilities

• Stand up the end-to-end social stack (planning, creation, approvals, publishing, listening, measurement)
• Build a weekly content cadence across platforms with documented playbooks, brand voice, and QA
• Create an asset library and tagging taxonomy for rapid repurposing across formats
• Define channel strategy for LinkedIn, YouTube/Shorts, TikTok, Instagram, X, Facebook, and community platforms
• Craft narrative arcs for category education, founder POV, customer stories, partner spotlights, and market expansion
• Translate business priorities into editorial calendars with measurable goals
• Write, film, edit, and ship short-form video, carousels, threads, and thought-leadership posts
• Develop visual systems/templates for speed and consistency; maintain brand kit
• Own publishing, timing, and hooks; test thumbnails, headlines, and packaging to maximize watch time and CTR
• Run community management with empathy and speed; build a “surprise & delight” playbook for customer moments
• Establish creator/UGC pipelines, referral loops, and ambassador programs
• Define KPIs and dashboards; ship weekly performance reviews and monthly learnings; design experiments
• Stand up test-and-learn boosts for winning organic assets; partner with Growth on retargeting and lookalikes
• Implement FTC disclosure standards for UGC/influencers; secure music/asset licensing; manage content rights
• Source and manage a lightweight bench of freelancers/creators for surge capacity
• Hire and develop a lean, high-caliber social/creative pod over time

Requirements

• 3+ years experience building social or high-growth brands
• Video-first creator: ability to script, shoot, light, edit, caption, and ship platform-native content
• Systems builder who has implemented a full social OS (calendar, approvals, DAM, analytics, listening) and documented playbooks
• Performance mindset: connects content to outcomes and iterates using data
• Comfortable on founder-brand and company-brand; confident writing executive POV and translating to platform tone
• Tool fluency: Adobe Suite or CapCut, Descript, Figma, Google Workspace, Notion/Asana, Sprout/Later/Buffer, GA4/Looker Studio, native platform analytics
• Brand safety discipline: FTC disclosures, UGC rights, licensing, accessibility best practices
• Calm, high-integrity communicator who thrives in fast, public, occasionally messy environments
• U.S. Citizen

Qualifications

• 3+ years building social or high-growth brands; owned strategy and shipped creative yourself

Nice to Have

• Bilingual (EN/ES)
• Automotive/mobility, marketplace, or field-service experience

Skills

* Required skills