Event Marketing Specialist

About This Role

This role involves owning the strategy, planning, and execution of XTool's event portfolio in the US market, creating engaging experiences at various events, and generating high-quality leads. The specialist will manage all logistical aspects, ensure flawless execution, and collaborate with sales and global marketing teams.

Responsibilities

• Develop and own the US event marketing strategy and calendar, aligning with business objectives
• Conduct post-event analysis and ROI reporting to optimize event strategy and manage the budget
• Lead all logistical planning for events, including venue selection, contract negotiation, and booth design
• Serve as the on-site captain for major events, managing the xTool team, volunteers, and vendors
• Create and maintain detailed project plans and run-of-show documents for stakeholder alignment
• Design highly interactive, hands-on activations for events to deeply engage attendees
• Develop compelling pre- and post-event communications to drive attendance and nurture leads
• Collaborate with the Content Specialist to capture stories, testimonials, and UGC opportunities
• Partner with sales and business development teams to ensure effective lead generation and hand-off
• Manage relationships with key event partners, including retailers, makerspaces, and industry associations

Requirements

• 4+ years of experience in B2C or B2B event marketing, preferably in tech, consumer goods, or the maker industry
• Proven track record of end-to-end management of events (from 50-person meetups to 10,000+ attendee trade shows)
• Exceptional project management and logistical skills, with a keen eye for detail and a knack for problem-solving on the fly
• Strong budget management skills and experience negotiating with vendors
• Excellent interpersonal and communication skills, with the ability to energize and manage a cross-functional team on-site
• Willingness and ability to travel up to 50% of the time

Qualifications

• 4+ years of experience in B2C or B2B event marketing, preferably in tech, consumer goods, or the maker industry

Nice to Have

• Experience in a startup or high-growth environment
• A personal interest in or passion for maker culture, DIY, design, or technology
• Basic knowledge of laser cutting/engraving or CNC technology
• Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot) for lead management

Skills

* Required skills