Email Marketing Consultant

About This Role

The Email Marketing Consultant will audit, rebuild, and optimize email marketing strategies for Choice School Systems to generate qualified inquiries from school leaders. This is a project-based, 1099 contractor engagement focused on improving email performance for education marketing.

Responsibilities

• Audit current email marketing strategy, funnels, and performance
• Diagnose reasons for low email conversion rates
• Develop a clear, results-driven email strategy aligned to long education buying cycles
• Build or rewrite key email campaigns and automated nurture sequences
• Improve segmentation, messaging, and engagement of email communications
• Provide clear recommendations and documentation for ongoing email execution

Requirements

• Proven experience marketing to schools, education organizations, or education-adjacent services
• Demonstrated results improving email performance (opens, clicks, conversions, lead quality)
• Experience with B2B or high-consideration sales cycles
• Strong strategic thinking paired with hands-on execution ability
• Familiarity with modern email platforms and automation tools

Qualifications

• Proven experience marketing to schools, education organizations, or education-adjacent services