Director of Undergraduate Admissions
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Upload Your ResumeAbout This Role
Lead the admissions team to develop and implement enrollment strategies for undergraduate traditional, transfer, and early college students. Oversee all aspects of recruitment and staff management to attract a diverse and talented student body.
Responsibilities
- Develop and implement enrollment strategies for in-person first-year, transfer, adult, and military connected undergraduate students to achieve enrollment goals.
- Recruit, supervise, and develop admissions staff, fostering a culture of accountability, service, and collaboration.
- Monitor and report on admissions progress, performance metrics, and trends to the Vice President and campus partners.
- Collaborate with financial aid leadership to ensure seamless coordination between admissions and aid.
- Oversee the full undergraduate admissions cycle, including prospect identification, high school visit strategy, inquiry generation, application review, yield strategies, and student conversion.
- Design and implement innovative recruitment initiatives to expand outreach and better position the University.
- Ensure recruitment efforts effectively communicate university's admissions requirements, mission, and values to prospective students and their families.
- Build and maintain strong relationships with high school counselors, community organizations, and other key stakeholders.
- Partner with the Office of Integrated Communications (OIC) and the Director of Enrollment Marketing and Visit Experience to develop and deliver student-focused recruitment campaigns.
- Manage budget planning for recruitment travel, events, and admissions initiatives and manage vendor relationships.
Requirements
- Demonstrated success in developing and implementing recruitment strategies and achieving enrollment goals.
- Strong knowledge of admissions operations, and data-informed decision making.
- Demonstrated skills in staff supervision, development and training.
- Thorough knowledge and experience in CRM strategic practices in enrollment management and relationship building.
- Excellent communication, organizational, and interpersonal skills.
- Commitment to diversity, equity, inclusion, and serving underrepresented populations.
Qualifications
- Bachelor’s degree; master’s degree preferred.
- Four to six years of experience in undergraduate admissions with increasing levels of responsibility.
Nice to Have
- Track record of improving application, yield, and enrollment results.
- Experience supervising and developing professional staff.
- Familiarity with financial aid and its role in enrollment management.
Benefits
About Mary Baldwin University
Private university enrolling nearly 1,800 students at the undergraduate and graduate levels on campuses in Staunton and Fishersville, Virginia, and online. Known for its diverse campuses and preparing leaders in health sciences, creativity and design, business and technology, and education and socie...