Director of the Annual Fund

About This Role

This role is responsible for developing and growing a comprehensive annual giving program for a non-profit organization serving the Multiple Sclerosis community. The Director will drive sustainable year-over-year revenue growth through multi-channel fundraising strategies.

Responsibilities

• Develop and execute a multi-channel annual giving strategy aligned with organizational revenue goals
• Set annual fundraising targets, KPIs, and segmentation strategies to maximize donor participation and total revenue
• Lead the planning and execution of various annual giving campaigns, including year-end, Giving Tuesday, restricted campaigns, and recurring giving efforts
• Develop and grow strategic donor segments such as monthly donors, new donors, and the President’s Circle (leadership)
• Collaborate with the Director of Development Operations to ensure a strong gift acknowledgment process, appeal tracking system, and data integrity
• Collaborate with the Director of Major Gifts to help grow the major gift pipeline, and align solicitations and messaging among portfolio, leadership, and mid-level donors
• Work with the Communications and Marketing team to ensure consistent messaging and develop a strong case for support for various donor segments and campaigns
• Monitor campaign performance across all channels and optimize content, cadence, and targeting to increase revenue and manage costs
• Prepare regular performance reports, dashboards, and revenue projections
• Monitor and manage the annual fund budget, ensuring cost-effective spending and strong ROI across all channels

Requirements

• Bachelor’s degree in nonprofit management, marketing, communications, business, or related field, or equivalent experience and coursework
• 3 years of experience in annual giving, direct response fundraising, or nonprofit development
• Demonstrated success managing multi-channel fundraising campaigns with measurable donor and revenue growth
• Proficiency in CRM and fundraising platforms (e.g., Raiser's Edge, Salesforce NPSP, Donor Perfect, EveryAction, Engaging Networks, Classy, etc.)
• Strong copywriting, storytelling, and editorial skills
• Analytical mindset with experience using data to guide decisions
• Excellent project management and vendor management skills
• Attention to detail / highly organized
• Able to prioritize, multitask, and follow through with minimal direction, and flexibility in handling varied job assignments
• Self-directed, organized, and proactive
• Enjoy working and collaborating with colleagues and team members
• Comfortable with receiving coaching and feedback – strives to learn and improve

Qualifications

• Bachelor’s degree in nonprofit management, marketing, communications, business, or related field, or equivalent experience and coursework
• 3-5+ years of experience in annual giving, direct response fundraising, or nonprofit development

Nice to Have

• 5+ years of experience in annual giving, direct response fundraising, or nonprofit development

Skills

* Required skills

Benefits