Director of Sales and Marketing

About This Role

Lead sales and marketing efforts for a senior living facility, developing and executing strategies to drive sales growth and align with business objectives.

Responsibilities

• Develop comprehensive marketing and sales strategies aligned with overall business objectives
• Create and communicate sales goals and ensure executives are informed on the progress of those goals
• Develop and execute marketing campaigns, branding initiatives, advertising efforts, and public relations activities
• Conduct market research to understand customer needs and assess market opportunities
• Analyze marketing and sales metrics, key performance indicators and other data to measure the effectiveness of strategies and campaigns
• Set sales targets, establish sales processes, and implement strategies to drive sales growth
• Monitor sales performance, analyze sales data and identify areas of improvement

Requirements

• Bachelor's degree in marketing, business administration, or a related field
• Experience in leadership or management positions, preferably in marketing or sales
• Strategic thinking and planning skills
• Excellent communication skills, both written and verbal
• Project management skills

Qualifications

• Bachelor's degree in marketing, business administration, or a related field
• Previous sales and marketing experience within a senior living facility, including Assisted Living and Memory Care; experience in leadership or management positions, preferably in marketing or sales.

Nice to Have

• Experience in senior living communities

Benefits