Director of Influencer Marketing, B2B Tech

About This Role

Lead and mentor a social media and influencer marketing team, develop innovative strategies, and drive tactical execution for B2B technology clients. Serve as a senior advisor, ensuring Method's service offerings remain competitive and deliver clear ROI.

Responsibilities

• Serve as a senior advisor and consultant for the agency, providing high-level, strategic guidance for Method staff and clients
• Lead and mentor the social media and influencer marketing team, focusing on professional development and best practices
• Drive knowledge-sharing and develop initiatives to shape the future direction of Method's marketing services
• Stay current on social and influencer trends, actively testing new tools and channels to ensure competitive service offerings
• Lead training programs to upskill agency staff on social and influencer best practices and emerging trends
• Create holistic social and influencer strategies that demonstrate clear ROI and business impact for clients
• Lead critical conversations with clients with confidence, guiding them through challenges and advising on budget/scope proactively
• Oversee the development and implementation of social media, influencer, and paid social campaigns for assigned clients
• Build and manage effective B2B influencer content programs, overseeing outreach, relationship management, and campaign execution
• Analyze campaign performance against client KPIs and report on trends and insights to stakeholders
• Contribute to new business opportunities by supporting new business pitches and upselling services to existing clients
• Identify and share market trends and emerging platforms to contribute to new service offerings and revenue streams

Requirements

• 8-10+ years of social media, influencer and paid social media management experience
• Experience applying social media, influencer, and paid campaigns to brand-building initiatives
• Expertise in social and influencer platform research and reporting resources
• Familiarity with third-party ad serving technologies and social media and influencer management platforms
• Proven track record of budget oversight and financial management for digital campaigns
• Experience leading new business initiatives with social, influencer and paid social strategy development
• Demonstrated critical thinking and problem-solving abilities
• Solid verbal and written communication skills
• Polished presentation skills

Qualifications

• 8-10+ years of social media, influencer and paid social media management experience

Benefits