Director of Growth

About This Role

This role is responsible for leading strategies to drive growth in participant census for a PACE program, ensuring vulnerable seniors can access essential healthcare services. The Director of Growth will optimize lead conversion, manage enrollment processes, and collaborate with various teams and external stakeholders.

Responsibilities

• Oversee and optimize the lead management process to convert qualified inquiries into enrollments.
• Implement rapid lead response, automation, and tailored follow-up strategies to maximize conversion rates.
• Track metrics such as lead-to-enrollment ratio and time from lead qualification to enrollment.
• Overcome hurdles in the PACE enrollment process by setting and monitoring monthly net enrollment benchmarks using data-driven approaches.
• Ensure enrollment processes are efficient and participant-centered, minimizing time from lead inquiry to enrollment.
• Establish clear enrollment and retention goals, adjusting strategies based on continuous performance tracking.
• Collaborate with marketing, outreach, and intake teams to align with census growth projections and budgeting.
• Utilize KPIs (net enrollment, gross new enrollment, and average enrollment timelines) to identify bottlenecks and opportunities.
• Foster a culture of rapid iteration, feedback, and best practice sharing to support sustained growth.
• Communicate regularly with state agencies, coalition partners, and community organizations to enhance program reputation and advocate for supportive policy environments.

Requirements

• Experience in healthcare marketing, sales, or enrollment management, in managed care, or similarly regulated environments (will consider non-healthcare backgrounds with experience in highly-regulated and complex environments).
• Demonstrable success with data-driven marketing, conversion optimization, and census growth initiatives.
• Strong analytical and strategic planning abilities.
• Excellent communication, team leadership, and stakeholder management skills.

Qualifications

• Experience in healthcare marketing, sales, or enrollment management, in managed care, or similarly regulated environments.

Benefits